Founded in 2024 in Singapore. Built around the workflows, payment rails, and compliance requirements that beauty operators actually live with day-to-day.
What is Idle
The AI-powered platform that runs bookings, POS, staff, inventory, packages, and client relationships from a single screen, built for beauty businesses globally.
See everything Idle doesEverything in Idle
Every feature is included in one flat subscription. Tap into any part of Idle below.
Your whole store on one live screen, with an AI briefing before every appointment.
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Sell services, retail, and packages in one cart. Card, PayNow, PayLah & GrabPay via Stripe.
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Build session, credit, or hybrid packages and watch live margin and GST as you type.
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Stockkeeping in minutes, with an AI restock agent that predicts run-out and drafts reorders.
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Shifts, breaks, leaves, roles, and secure per-staff logins, all feeding the booking calendar.
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Your branded link for Instagram, WhatsApp, or your own site. Clients book 24/7.
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Origin
Idle was built for the world's beauty and wellness operators. Talking to owners and staff, we kept hearing the same thing: the tools they relied on weren't built for how they actually run their business here.
So we built the platform we wished they had, scoped to each business, and zero-commission, because operators should own every dollar their clients spend with them.
Who it's for
Whether you run a solo nail studio or a multi-staff aesthetic clinic, Idle adapts to how you work.
The team
What we believe
You did the work. You should keep the money.
Other booking marketplaces take up to ~20% of client revenue. We never take a cut of your service.
Every cent your clients spend lands in your account: we profit from great software, not a slice of your hard work. No commission, no per-stylist tax, no transaction markup, ever.
What you get
Idle adapts to how you work, with detailed customisations and integrations available as add-ons, on top of a feature-complete platform.
We don't put your business in a box. Every business is unique and fluid, with its own needs and workflows, so we shape Idle to exactly how you work, with detailed customisations and integrations available as add-ons.
Compare & switch
Switching to Idle is simple. We migrate your data, set up your staff, and get you up and running fast.
Press
As seen in The Peak Magazine (SPH Media) & NAS Daily.
Idle brings bookings, staffing, payments, memberships, and inventory into one system, reducing the administrative fragmentation that quietly drains operators.Read full feature
Our Supporters
Idle is backed by Microsoft for Startups, Salesforce for Startups, Google for Startups, BLOCK71, Nanyang Technological University (NTU), Action Community for Entrepreneurship (ACE), NVIDIA Inception Program, NTUitive, NUS Enterprise, Enterprise Singapore, Tech Nation.
Where we are
Idle is in production and serves real bookings, real transactions, and real client data today.
We're based in Singapore but built to be global. We work in SGT, support our customers in SGT, and ship updates every few weeks.
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Pricing
No tiers, no per-seat fees, no commission on your bookings. We share pricing on request, during or after a short demo.
We work closely with every operator on our platform. If you're a beauty business looking for a partner - book a free product demo.
